Australian Brumby Greeting Cards – Pack of 6

What if the cards we gave meant something before we even wrote a word inside them? Every year we buy cards for birthdays, Christmas, celebrations, thank-yous and the people we simply want to remind that we care about them. It’s such a normal purchase that we probably don’t think twice about it, but we want to give people a reason to. HOTR is releasing our first packs of greeting cards, with six unique cards in each pack for a $40 contribution, but we want these to become more than another card sitting on the shelf waiting for an occasion. We want them to carry a story, from the moment they leave us to the moment they eventually end up in someone else’s hands. When you purchase a pack, you’re directly supporting Herd on the Ridge and helping us continue caring for the horses who call HOTR home. Then you take those six cards home, tuck them away and, over the coming months, they might become a birthday card for your mum, a Christmas card for a friend, a thank-you for someone who helped you, or simply a card for someone who needs to know they’re thought of. Except when they receive it, you’re not just giving them another greeting card. You’re giving them a card that has already done something good. The card sitting in their hands exists because somebody chose to support HOTR, and before a single personal word was written inside it, that purchase had already helped us put feed in front of the horses in our care. That story then travels with the card, from HOTR, to the person who supported us, and eventually to someone they care about. That’s what we want to create with these. We want to make supporting this charity part of the things people already do. Instead of asking people to simply donate $40 and receive nothing in return, we want to create beautiful things that have a purpose, where the money people are already spending can become part of something much bigger. If we can create that movement, these cards become six opportunities for every supporter to carry HOTR a little further into the community. Six different people could open an envelope and learn that the card they’ve just received helped feed a horse, and maybe the next time they need a card themselves, they’ll remember that they have the choice to make that purchase mean something too. Our first release will be limited to 20 packs, with six greeting cards in each pack for $40. Maybe one day receiving a HOTR card will mean something in itself. You’ll recognise it, you’ll know the story behind it, and you’ll know that somebody chose a card that gave a little more. Because if you’re going to give someone a card anyway, why not give them one that means something? 100% of proceeds go to HOTR and keeping our horses happy!